Love of the Game
As referenced in the Select Committee report, Love of the Game (LOTG) is a campaign launched in January 2021 to develop awareness and practical solutions in tackling concussion in sport. Its motto is “save the player save the game”. LOTG seeks both to reduce concussion-related issues arising from contact and non-contact sports whilst protecting the broad structures of the sports themselves. Amongst other initiatives, LOTG takes a solutions‑based approach to developing new technologies that prevent, diagnose and treat head injuries in sport. LOTG will also take forward a feasibility study into improving the coordination and use of existing medical centres/clinics during 2022.
With the endorsement of DCMS Ministers, LOTG hosted the UK’s first sporting Hakathon in March 2021 to find solutions to early-onset dementia caused by head injuries. This brought together creative people from the design, developer and engineering worlds combined with amateur and professional sports people, academics and researchers in the sport health fields. Experts collaborated to create solutions to diagnose, grade and treat the effects of head injuries and concussion within sports.
The proposals identified ranged from how to improve female brain health and support the prevention of concussion, to finding preventative or diagnostic tools that can reassure parents when their children are playing higher risk sports.
Five teams were ultimately recognised by the judges as having winning ideas with real potential, given financial incentives and have been given the opportunity at a future ‘Demo Day’ in December 2021 to showcase their concepts, and pitch for funding for development and eventual adoption.
Further Hakathons and Demo days are an active area of focus in 2021-2022 to build on current ideas to find solutions to brain injury challenges and concussion in sports. They will include leading minds across campaign groups, science, sport and various sporting bodies with the aim of also testing new ideas and solutions. LOTG intends to provide incremental financial support to assist teams as they drive towards commercial roll out and market driven applications.





